With a history of viral success, I brought my growth strategy to Taylor. Do what creators do—riff on what the community is doing. From that, #ThrowUsARiff was born.

Results

  • 50 million+ views on Instagram

  • 30 million+ views on TikTok

  • Tens of thousands of new followers on TikTok, Instagram, and YouTube

  • Industry-wide participation

  • #GuitarTok-wide participation