Success Across the Spectrum
Like at the San Diego Zoo and Stone Brewing Co., I was hired to lead Taylor’s entire social media program. Managing the social media presence of a big brand is a big job. You need someone who is experienced, confident, and vigilant to succeed. Shortly after I was hired we overtook our main competitor in terms of reach, engagement, and growth. Taylor’s social media program is also the “most engaged” of our competitor set.
When we launched our new Circa 74 amplifier, I implemented a grid takeover.
Taylor's TikTok account is one of the strongest in our industry.
Our Facebook page is the "most engaged" in our competitor set.
Our YouTube channel is growing largely thanks to our YouTube Shorts strategy. Shorts are only growing in importance.
When we launched our new boutique electric guitar brand, Powers Electric, I employed a full IG grid takeover for added punch.
Data is my religion. Constant reporting of KPIs and data analysis are what inform a high-performing social media program.