#Rally4Rhinos
In the name of Nola (pictured), and in the midst of a rhino
paoching epidemic, we told the world to stop the killing.
Finally got to meet Nola, one of only seven Northern white rhinos left on the planet. What a sad and beautiful privilege to have bonded with an animal that will soon be extinct. - Me, via Facebook 2014
And then there were 7
In 2014 rhino poaching in Africa was out of control. The numbers of rhinos poached grew by an alarming rate every year. The San Diego Zoo Safari Park was home to Nola, one of seven northern white rhinos left on the planet at the time, and she was under end-of-life care. We knew we needed to act. We needed a viral campaign to raise awareness of Nola’s plight. Just then, a simple yet bold idea came to mind.
With a striking call to action and a hashtag, we gained national attention. All it took was a sharpie and a phone to participate.
We don’t own the planet Earth, we belong to it. And we must share it with our wildlife. — Steve Irwin
#Rally4Rhinos Results
20,000 tweets + posts
21.5 million reach
45.6 million impressions
Celebrities and pro sports players participated
#Rally4Rhinos Trended nationally on Twitter
$500,000+ media value